Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings

Ekiru Francis Anno; Elenica Beqiraj Pjero; Akorot James

doi:doi:10.11648/j.ijae.20230801.15

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Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings

Ekiru Francis Anno, Elenica Beqiraj Pjero, Akorot James

Published in International Journal of Agricultural Economics (Volume 8, Issue 1)

Received: 14 January 2023 Accepted: 10 February 2023 Published: 24 February 2023

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Abstract

The economy of Kenya's arid and semi-arid lands relies primarily on livestock keeping. In Turkana, livestock farming is depended on by over 60% of the population; a source of food and nutrition, income, and capital for diversified sources of living. Abattoirs are crucial tertiary markets and units of livestock trade capable of linking livestock-producing areas and herders with potential markets. Conversely, operational challenges have grossly hindered Kenyan abattoirs’ functionality, competitiveness, and profitability. The focus of the study was the non-functionality of the Lomidat abattoir in Turkana, established in 2006 by AMREF and Terra Nuova using donor assistance but halted operations in 2013. In order to discover the reasons that contributed to the non-functionality of the Lomidat abattoir, four study objectives were formulated i.e., (i) to establish the historical context of the Lomidat abattoir during its operational period, (ii) to ascertain the political, economic, social, technological, legal, and environmental factors that influenced the operations of the abattoir, (iii) to identify the potential markets for the abattoir and the viability of each, and (iv) to find out the critical focus areas for the abattoir's competitive and comparative advantages. The study uses exploratory and descriptive research designs, a mixed method study approach, and convenience and probability sampling techniques to generate a study sample of 81 out of a sampling frame of 86. The study populations were livestock traders (primary respondents) and government and civil society focal points (secondary respondents) purposively selected where a semi-structured questionnaire was administered to them. The investigation results indicate that many political, economic, social, cultural, legal, and environmental glitches severely impacted the operations of the Lomidat abattoir which include insufficient funding, rampant internal and cross-border conflicts, government legislation and policy, long distances to markets, and high transportation expenses. Strategic management and marketing, extensive market research, crafting of the appropriate business model for the abattoir, assured government and donor funding, the establishment of public-private partnerships, adoption of opportunity cost livestock-based enterprises, and empowerment of Lomidat Cooperative Society are the priority strategies for reviving the abattoir and putting it into use. The study concludes that sufficient financing and strategic marketing are critical in sustaining abattoirs’ operations in pastoral settings.

Published in	International Journal of Agricultural Economics (Volume 8, Issue 1)
DOI	10.11648/j.ijae.20230801.15
Page(s)	36-47
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Abattoirs, Pastoral Economy, Livestock Marketing, Value Chains, International Trade, Livestock Policy

References

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APA Style

Ekiru Francis Anno, Elenica Beqiraj Pjero, Akorot James. (2023). Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings. International Journal of Agricultural Economics, 8(1), 36-47. https://doi.org/10.11648/j.ijae.20230801.15

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ACS Style

Ekiru Francis Anno; Elenica Beqiraj Pjero; Akorot James. Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings. Int. J. Agric. Econ. 2023, 8(1), 36-47. doi: 10.11648/j.ijae.20230801.15

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AMA Style

Ekiru Francis Anno, Elenica Beqiraj Pjero, Akorot James. Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings. Int J Agric Econ. 2023;8(1):36-47. doi: 10.11648/j.ijae.20230801.15

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@article{10.11648/j.ijae.20230801.15,
  author = {Ekiru Francis Anno and Elenica Beqiraj Pjero and Akorot James},
  title = {Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {1},
  pages = {36-47},
  doi = {10.11648/j.ijae.20230801.15},
  url = {https://doi.org/10.11648/j.ijae.20230801.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230801.15},
  abstract = {The economy of Kenya's arid and semi-arid lands relies primarily on livestock keeping. In Turkana, livestock farming is depended on by over 60% of the population; a source of food and nutrition, income, and capital for diversified sources of living. Abattoirs are crucial tertiary markets and units of livestock trade capable of linking livestock-producing areas and herders with potential markets. Conversely, operational challenges have grossly hindered Kenyan abattoirs’ functionality, competitiveness, and profitability. The focus of the study was the non-functionality of the Lomidat abattoir in Turkana, established in 2006 by AMREF and Terra Nuova using donor assistance but halted operations in 2013. In order to discover the reasons that contributed to the non-functionality of the Lomidat abattoir, four study objectives were formulated i.e., (i) to establish the historical context of the Lomidat abattoir during its operational period, (ii) to ascertain the political, economic, social, technological, legal, and environmental factors that influenced the operations of the abattoir, (iii) to identify the potential markets for the abattoir and the viability of each, and (iv) to find out the critical focus areas for the abattoir's competitive and comparative advantages. The study uses exploratory and descriptive research designs, a mixed method study approach, and convenience and probability sampling techniques to generate a study sample of 81 out of a sampling frame of 86. The study populations were livestock traders (primary respondents) and government and civil society focal points (secondary respondents) purposively selected where a semi-structured questionnaire was administered to them. The investigation results indicate that many political, economic, social, cultural, legal, and environmental glitches severely impacted the operations of the Lomidat abattoir which include insufficient funding, rampant internal and cross-border conflicts, government legislation and policy, long distances to markets, and high transportation expenses. Strategic management and marketing, extensive market research, crafting of the appropriate business model for the abattoir, assured government and donor funding, the establishment of public-private partnerships, adoption of opportunity cost livestock-based enterprises, and empowerment of Lomidat Cooperative Society are the priority strategies for reviving the abattoir and putting it into use. The study concludes that sufficient financing and strategic marketing are critical in sustaining abattoirs’ operations in pastoral settings.},
 year = {2023}
}

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TY  - JOUR
T1  - Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings
AU  - Ekiru Francis Anno
AU  - Elenica Beqiraj Pjero
AU  - Akorot James
Y1  - 2023/02/24
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230801.15
DO  - 10.11648/j.ijae.20230801.15
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 36
EP  - 47
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230801.15
AB  - The economy of Kenya's arid and semi-arid lands relies primarily on livestock keeping. In Turkana, livestock farming is depended on by over 60% of the population; a source of food and nutrition, income, and capital for diversified sources of living. Abattoirs are crucial tertiary markets and units of livestock trade capable of linking livestock-producing areas and herders with potential markets. Conversely, operational challenges have grossly hindered Kenyan abattoirs’ functionality, competitiveness, and profitability. The focus of the study was the non-functionality of the Lomidat abattoir in Turkana, established in 2006 by AMREF and Terra Nuova using donor assistance but halted operations in 2013. In order to discover the reasons that contributed to the non-functionality of the Lomidat abattoir, four study objectives were formulated i.e., (i) to establish the historical context of the Lomidat abattoir during its operational period, (ii) to ascertain the political, economic, social, technological, legal, and environmental factors that influenced the operations of the abattoir, (iii) to identify the potential markets for the abattoir and the viability of each, and (iv) to find out the critical focus areas for the abattoir's competitive and comparative advantages. The study uses exploratory and descriptive research designs, a mixed method study approach, and convenience and probability sampling techniques to generate a study sample of 81 out of a sampling frame of 86. The study populations were livestock traders (primary respondents) and government and civil society focal points (secondary respondents) purposively selected where a semi-structured questionnaire was administered to them. The investigation results indicate that many political, economic, social, cultural, legal, and environmental glitches severely impacted the operations of the Lomidat abattoir which include insufficient funding, rampant internal and cross-border conflicts, government legislation and policy, long distances to markets, and high transportation expenses. Strategic management and marketing, extensive market research, crafting of the appropriate business model for the abattoir, assured government and donor funding, the establishment of public-private partnerships, adoption of opportunity cost livestock-based enterprises, and empowerment of Lomidat Cooperative Society are the priority strategies for reviving the abattoir and putting it into use. The study concludes that sufficient financing and strategic marketing are critical in sustaining abattoirs’ operations in pastoral settings.
VL  - 8
IS  - 1
ER  -

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Author Information

Ekiru Francis Anno

School of Doctoral Studies, Unicaf University, Lilongwe, Malawi
Elenica Beqiraj Pjero

Department of Business, Faculty of Economics, University ‘Ismail Qemali’, Vlore, Albania
Akorot James

Directorate of Cooperative Development and Marketing, County Government of Turkana, Lodwar, Kenya

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Plain Text BibTeX RIS

APA Style

Ekiru Francis Anno, Elenica Beqiraj Pjero, Akorot James. (2023). Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings. International Journal of Agricultural Economics, 8(1), 36-47. https://doi.org/10.11648/j.ijae.20230801.15

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ACS Style

Ekiru Francis Anno; Elenica Beqiraj Pjero; Akorot James. Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings. Int. J. Agric. Econ. 2023, 8(1), 36-47. doi: 10.11648/j.ijae.20230801.15

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AMA Style

Ekiru Francis Anno, Elenica Beqiraj Pjero, Akorot James. Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings. Int J Agric Econ. 2023;8(1):36-47. doi: 10.11648/j.ijae.20230801.15

Copy | Download

@article{10.11648/j.ijae.20230801.15,
  author = {Ekiru Francis Anno and Elenica Beqiraj Pjero and Akorot James},
  title = {Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {1},
  pages = {36-47},
  doi = {10.11648/j.ijae.20230801.15},
  url = {https://doi.org/10.11648/j.ijae.20230801.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230801.15},
  abstract = {The economy of Kenya's arid and semi-arid lands relies primarily on livestock keeping. In Turkana, livestock farming is depended on by over 60% of the population; a source of food and nutrition, income, and capital for diversified sources of living. Abattoirs are crucial tertiary markets and units of livestock trade capable of linking livestock-producing areas and herders with potential markets. Conversely, operational challenges have grossly hindered Kenyan abattoirs’ functionality, competitiveness, and profitability. The focus of the study was the non-functionality of the Lomidat abattoir in Turkana, established in 2006 by AMREF and Terra Nuova using donor assistance but halted operations in 2013. In order to discover the reasons that contributed to the non-functionality of the Lomidat abattoir, four study objectives were formulated i.e., (i) to establish the historical context of the Lomidat abattoir during its operational period, (ii) to ascertain the political, economic, social, technological, legal, and environmental factors that influenced the operations of the abattoir, (iii) to identify the potential markets for the abattoir and the viability of each, and (iv) to find out the critical focus areas for the abattoir's competitive and comparative advantages. The study uses exploratory and descriptive research designs, a mixed method study approach, and convenience and probability sampling techniques to generate a study sample of 81 out of a sampling frame of 86. The study populations were livestock traders (primary respondents) and government and civil society focal points (secondary respondents) purposively selected where a semi-structured questionnaire was administered to them. The investigation results indicate that many political, economic, social, cultural, legal, and environmental glitches severely impacted the operations of the Lomidat abattoir which include insufficient funding, rampant internal and cross-border conflicts, government legislation and policy, long distances to markets, and high transportation expenses. Strategic management and marketing, extensive market research, crafting of the appropriate business model for the abattoir, assured government and donor funding, the establishment of public-private partnerships, adoption of opportunity cost livestock-based enterprises, and empowerment of Lomidat Cooperative Society are the priority strategies for reviving the abattoir and putting it into use. The study concludes that sufficient financing and strategic marketing are critical in sustaining abattoirs’ operations in pastoral settings.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Sustainable Financing and Strategic Marketing Increase the Performance of Abattoirs in Pastoral Settings
AU  - Ekiru Francis Anno
AU  - Elenica Beqiraj Pjero
AU  - Akorot James
Y1  - 2023/02/24
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230801.15
DO  - 10.11648/j.ijae.20230801.15
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 36
EP  - 47
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230801.15
AB  - The economy of Kenya's arid and semi-arid lands relies primarily on livestock keeping. In Turkana, livestock farming is depended on by over 60% of the population; a source of food and nutrition, income, and capital for diversified sources of living. Abattoirs are crucial tertiary markets and units of livestock trade capable of linking livestock-producing areas and herders with potential markets. Conversely, operational challenges have grossly hindered Kenyan abattoirs’ functionality, competitiveness, and profitability. The focus of the study was the non-functionality of the Lomidat abattoir in Turkana, established in 2006 by AMREF and Terra Nuova using donor assistance but halted operations in 2013. In order to discover the reasons that contributed to the non-functionality of the Lomidat abattoir, four study objectives were formulated i.e., (i) to establish the historical context of the Lomidat abattoir during its operational period, (ii) to ascertain the political, economic, social, technological, legal, and environmental factors that influenced the operations of the abattoir, (iii) to identify the potential markets for the abattoir and the viability of each, and (iv) to find out the critical focus areas for the abattoir's competitive and comparative advantages. The study uses exploratory and descriptive research designs, a mixed method study approach, and convenience and probability sampling techniques to generate a study sample of 81 out of a sampling frame of 86. The study populations were livestock traders (primary respondents) and government and civil society focal points (secondary respondents) purposively selected where a semi-structured questionnaire was administered to them. The investigation results indicate that many political, economic, social, cultural, legal, and environmental glitches severely impacted the operations of the Lomidat abattoir which include insufficient funding, rampant internal and cross-border conflicts, government legislation and policy, long distances to markets, and high transportation expenses. Strategic management and marketing, extensive market research, crafting of the appropriate business model for the abattoir, assured government and donor funding, the establishment of public-private partnerships, adoption of opportunity cost livestock-based enterprises, and empowerment of Lomidat Cooperative Society are the priority strategies for reviving the abattoir and putting it into use. The study concludes that sufficient financing and strategic marketing are critical in sustaining abattoirs’ operations in pastoral settings.
VL  - 8
IS  - 1
ER  -

Copy | Download