Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria

Ariyo Oluyinka Christopher

doi:doi:10.11648/j.ijae.20230801.11

| Peer-Reviewed

Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria

Ariyo Oluyinka Christopher

Published in International Journal of Agricultural Economics (Volume 8, Issue 1)

Received: 21 November 2022 Accepted: 21 December 2022 Published: 31 January 2023

Views: Downloads:

Download PDF

Share This Article

Twitter
Linked In
Facebook

Abstract

Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.

Published in	International Journal of Agricultural Economics (Volume 8, Issue 1)
DOI	10.11648/j.ijae.20230801.11
Page(s)	1-6
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2023. Published by Science Publishing Group

Keywords

Beetroot Bulbs, Marketing, Profitable, Kaduna Metropolis, Nigeria

References

[1]	Adegeye; A. J. and Dittoh, J. S. (1985). Essentials of Agricultural Economics. Published by Impact Publisher Nigeria Ltd., Ibadan. Page 51.
[2]	Adeinye (2009) Analysis on costs and returns on groundnut enterprise in Bekwarra L. G Area of Cross River State, Tropical and subtropical Agro ecosystems, 8: 313-318.
[3]	Alabi, O. O. and Abdulazeez I. (2018). Economics of Maize (Zea mays) Production InIgabiLocal Government Area, Kaduna State, Nigeria. Journal of Agricultural Faculty of Gaziosmanpasa University http://ziraatdergi.gop.edu.tr/Araştırma, 35 (3), 248-257 doi: 10.13002/jafag4434.
[4]	Ariyo, O. C. and Usman, M. B. (2020). Profitability Analysis of Fuel Wood Marketing inIgabi Local Government Area of Kaduna State, Nigeria. Journal of SustainableEnvironmental Management (JSEM), 12, 82-95. ISSN 2141-0267. www.awife.org.ng/publications/jsem.html
[5]	Ariyo, O. C, Ariyo, M. O, Okelola, O. E, Omodona, S, Akesode, H. A, and Akanni, R. J. (2013a). Profitability Analysis of Plantain Marketing in Kaduna Metropolis, KadunaStateNigeria. Journal of Agriculture and Social Research, 13 (1), 21-30. Available online at www.ajol.info/journals/jasr
[6]	Ariyo, O. C., Faleyimu, O. I., and Ariyo, M. O. (2013b). Economic Analysis of Small ScaleForest- Based Mortar and Pestles Production in Kaduna Metropolis, Kaduna State, Nigeria. Journal of Agricultural Research and Development, 12 (1), 19-34. www.ajol.com/index.php/jard
[7]	Bappa, A. A (2008). Analysis of the Structure and Performance of Egg Marketing inDamaturu Metropolitan Area, Yobe State, Nigeria. A Project Submitted to theDepartment of Agricultural Economics and Extension, University of Maiduguri, Nigeria.
[8]	Carter, A. (2018). Potassium. Health Benefits and Recommended Intake. Medical NewsToday. Retrieved May 9, 2019, from https://www.medicalnewstoday.com/articles/287212.php
[9]	Ferguson, E., Chege, P., Kimiywe, J., Wiesmann, D., and Hotz, C. (2015). Zinc, Iron andCalcium are Major Limiting Nutrients in the Complimentary Diets of Rural KenyanChildren. Maternal and Child Nutrition, 11 (Suppl 3), 6.
[10]	George, T. W., Kaffa, N. and Lovegrove, J. A. (2010). Beetroots Juice Consumption ReducedBlood Pressure in Normotensive Individuals in an Acute Dose- Response Study. Proceedings of the Nutritional Society, 69 (OCE6). Retrieved October 4, 2018, from https://www.cambridge.org/core/journals/proceedings-of-the-nutrition-society/article/beetroot-juice-consumption-reduced-blood-pressure-in-normotensive-individuals-in-an-acute-doseresponse-study/A19D1E77261A0234C9D8EB6223EDFF4D
[11]	Grace Ndunge (2019). Analysis of Beetroot Bulbs (Beta vulgaris) from selectedGeographical regions in Keny: Contents of Essential Nutritional Elements. A thesissubmitted in partial fulfilment for the degree of MSc in Nuclear Science in theInstitute of Nuclear Science and Technology in the University of Nairobi. pp 1-6.
[12]	Iheke R. O. (2010). ―Migrant Remittances, Resource Use Efficiency and Welfare amongRural Smallholder Arable Crop Farm Households in South Eastern Nigeria‖. A PhDDissertation Research; Department of Agricultural Economics, Michael OkparaUniversity of Agriculture, Umudike, Nigeria.
[13]	Iheke, O. R. and Anonde, C. M. (2021). Economic Analysis on Bush Buck (Gongronemalatifolium) Marketing In Udi Agricultural Zone Of Enugu State, Nigeria. In IdiongC.Idiong, Susana B. Ohen, Ekanem A. Etuk, John B. Effiong, Ideba E. Ele, EmmanuelO. Eyo, and Syvanus O. Abang (Eds.). Agriculture and Economic Development: Strengthening the Nexus in a COVID-19 Era. Proceeding of the 34th AnnualConference of Farm Management Association of Nigeria, University of Calabar, Calabar, Cross River State, Nigeria. November 15^th-18th, 2021. pp. 802-811.
[14]	Institute of Medicine (US). (2001). Manganese. National Academic Press (US). RetrievedSeptember 20, 2018, from https://www.ncbi.nlm.nihgov/books/NBK222332/
[15]	Moat, S. J. (2018). Plasma Total Homocysteine: Instigator or Indicator of cardiovascularDisease? Annals of Clinical Chemistry, 45 (4), 345-348.
[16]	Njoku, M. E and Nnamani, N. G. (2016). Profitability and marketing efficiency of ware yamtrading in Umuahia North Local Government Area of Abia State, Nigeria. ScholarsJournal of Economics, Business and Management, 3 (2), 58-63.
[17]	NPC, (2006). National Population Commission of Nigeria (web), National Bureau ofStatistics (web).
[18]	Oke, U. R., Simonyan, J. B. and Onwuegbu-Eric, C. A. (2021). Economics of Rice Marketingin Bende Local Government Area of Abia State, Nigeria. In Idiong C. Idiong, SusanaB. Ohen, Ekanem A. Etuk, John B. Effiong, Ideba E. Ele, Emmanuel O. Eyo, andSyvanus O. Abang (Eds.). Agriculture and Economic Development: Strengthening theNexus in a COVID-19 Era. Proceeding of the 34th Annual Conference of FarmManagement Association of Nigeria, University of Calabar, Calabar, Cross RiverState, Nigeria. November 15th-18th, 2021. pp. 703-710.
[19]	Olukosi, J. O and Erhabor, P. O (2005). Introduction to Farm Management Economics: Principles and Applications, Agitab Publishers Zaria, Nigeria.
[20]	Pokharkar, S. V., Perake, D. S. and VG Pokharkar (2020). Economic analysis of beet rootmarketing in Pune District. Journal of Pharmacognosy and Phytochemistry 2020; 9 (2): 819-822.
[21]	Wotton-Beard, P. C., Brandt, Fell, D., Warner, S. and Ryan, L. (2011). Effect of a beet rootjuice with high neobetanincontent on the early-phase insulin response in healthyvolunteers. Journal of nutrition science, 3: 1-9.
[22]	Yohanes, M. (2015). Performance and challenges of vegetable market: The case ofKombolcha District - East Harerghe Zone –Oromia National Regional State –Ethiopia, MSc thesis, School of Agricultural Economics and Agribusiness, HamarayaUniversity, Ethiopia, 2015.
[23]	Zafeiridis, A. (2014). The effects of dietary nitrate (beetroot juice) supplementation onexercise performance. A review, Am J Sport Sci, 2, 97-110.

Cite This Article

Plain Text BibTeX RIS

APA Style

Ariyo Oluyinka Christopher. (2023). Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. International Journal of Agricultural Economics, 8(1), 1-6. https://doi.org/10.11648/j.ijae.20230801.11

Copy | Download

ACS Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int. J. Agric. Econ. 2023, 8(1), 1-6. doi: 10.11648/j.ijae.20230801.11

Copy | Download

AMA Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int J Agric Econ. 2023;8(1):1-6. doi: 10.11648/j.ijae.20230801.11

Copy | Download

@article{10.11648/j.ijae.20230801.11,
  author = {Ariyo Oluyinka Christopher},
  title = {Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijae.20230801.11},
  url = {https://doi.org/10.11648/j.ijae.20230801.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230801.11},
  abstract = {Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria
AU  - Ariyo Oluyinka Christopher
Y1  - 2023/01/31
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230801.11
DO  - 10.11648/j.ijae.20230801.11
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230801.11
AB  - Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.
VL  - 8
IS  - 1
ER  -

Copy | Download

Author Information

Ariyo Oluyinka Christopher

Department of Entrepreneurship and Innovative Agriculture, Federal College of Forestry Mechanization, Kaduna, Nigeria

Download PDF

Sections

Plain Text BibTeX RIS

APA Style

Ariyo Oluyinka Christopher. (2023). Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. International Journal of Agricultural Economics, 8(1), 1-6. https://doi.org/10.11648/j.ijae.20230801.11

Copy | Download

ACS Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int. J. Agric. Econ. 2023, 8(1), 1-6. doi: 10.11648/j.ijae.20230801.11

Copy | Download

AMA Style

Ariyo Oluyinka Christopher. Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria. Int J Agric Econ. 2023;8(1):1-6. doi: 10.11648/j.ijae.20230801.11

Copy | Download

@article{10.11648/j.ijae.20230801.11,
  author = {Ariyo Oluyinka Christopher},
  title = {Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria},
  journal = {International Journal of Agricultural Economics},
  volume = {8},
  number = {1},
  pages = {1-6},
  doi = {10.11648/j.ijae.20230801.11},
  url = {https://doi.org/10.11648/j.ijae.20230801.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijae.20230801.11},
  abstract = {Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Economic Analysis of Marketing Beetroot Bulbs in Kaduna Metropolis, Kaduna State, Nigeria
AU  - Ariyo Oluyinka Christopher
Y1  - 2023/01/31
PY  - 2023
N1  - https://doi.org/10.11648/j.ijae.20230801.11
DO  - 10.11648/j.ijae.20230801.11
T2  - International Journal of Agricultural Economics
JF  - International Journal of Agricultural Economics
JO  - International Journal of Agricultural Economics
SP  - 1
EP  - 6
PB  - Science Publishing Group
SN  - 2575-3843
UR  - https://doi.org/10.11648/j.ijae.20230801.11
AB  - Beetroot is one of the highly nutritious vegetable that provides health benefits to the people. The consumption of beetroot is on the increase because it has become a part of the diet of the populace due to the westernization of the diet of the Nigerian people, therefore there is need to conduct research on the economic analysis of its marketing. The study analyses the economics of beetroot bulbs marketing in Kaduna Metropolis. Multi stage sampling techniques was employed for the study. Three major markets were purposively selectedfrom where 90 respondents were randomly picked. Data were collected with well structure questionnaires and analysed with descriptive statistics, costs and return, and financial analysis such as gross ratio, operating ratio and return per capital invested. The results showed that both male (62.22%) and female (37.78%) are involved in beetroot bulbs marketing in the study area, with highest age range of 21-30 (46.67%), married (77.78%) with household size of 6-10 persons (42.22%) and educated with primary, secondary and tertiary education (81.12%). The result of costs and return revealed that the marketing of beetroot bulbs is profitable with a net profit of N 47,686.08 per respondents per month. The financial indicators revealed that the business is viable and worthwhile to embark upon. The study further showed that inadequate capita (16.88%), storage losses (15.83%), high transport charges (13.12%), poor road network (11.46%), inadequate storage facilities (10.83%), and price fluctuation (10%) were the constraints of beetroot marketing. The study concluded that beetroot marketing is a profitable and viable business which can serve as a source of living to the teeming unemployed youths in the study area.
VL  - 8
IS  - 1
ER  -

Copy | Download